The complete guide for the launch of a website – 85 points to go through before the big day.

Launching a website properly is never a routine assignment, and when it comes to a website that is business critical, it is incredibly important that everything gets right.

Over the years I have launched hundreds of websites, which has obviously resulted in lots of mistakes and slips. With this guide you can save both headaches, time & money by avoiding many of the mistakes That I have made.

Text content

  1. Text has been proofed, typos have been fixed and the grammar is good.
  2. Headlines (H1, H2, H3 etc.) are used, paragraphs and lists as well.
  3. All Links work
  4. Images, graphics, audio & video are optimized and work on all devices
  5. Contact information is up-to-date and easily accessible to the visitor.
  6. Placeholder text (lorem ipsum dolum) has been removed and replaced with real material
  7. It's almost 2016, making sure all text is written for the visitor, not for Google.


search engine optimization for homeside launch

Search engine optimization

  1. .301 redirects are active and directfrom old LPs to new ones.
  2. The website has a URL, either with or without www. as a prefix, and traffic is routed to the address you choose to use
  3. Alt-tags can be found in all pictures
  4. LCs are clean and stylish, e.ökord
  5. Pages have unique titles (less than 70 characters, includes keywords)
  6. Pages have unique meta descriptions (less than 156 characters, includes keywords)
  7. All metadata is interesting, informative and correctly written
  8. The website charges quickly (preferably under 2 seconds)
  9. The website is responsive (responsive, mobile custom, adapts to the screen space)
  10. Microdata is used.
  11. all HTML available is semantic.
  12. Dynamic XML sitemap is available.
  13. Open Graph tags available
  14. Pages not to be picked up by search engines have been blocked at server/installation level (robots.txt)
  15. The website is posted and verified in Google Webmaster Tools
  16. XML sitemap has been linked to from Webmaster Tools and in Bing's equivalent
  17. rel="nofollow" and canonicalization are used there/if necessary
  18. No broken links exist.
  19. Internal-linking is used consistently and creates a good flow


speed optimization


  1. Cache is used and works properly.
  2. If the page is international, a CDN network is used.
  3. Gzip is activated and works
  4. Browser caching is used and works
  5. Images are compressed
  6. Image dimensions have been specified
  7. Images are served peeled, i.e. custom for the screen
  8. Minimize the number of redirects
  9. keep-alive is enabled
  10. Avoid CSS @import
  11. Optimize priorities of stylesheets and scripts.
  12. Resources are loaded asynchronously.
  13. HTML, CSS, Javascript and SVG's are mintified and optimized to reduce file size.
  14. the charge of scripts is postponed so that it does not block the rendering of the website. (deferred script execution)
  15. If possible, files have been merged to reduce the number of page requests
  16. The page has been loaded and stays fast even during the procedure




  1. The website works on all possible screen sizes.
  2. A Favicon used
  3. The design has good fallback and works on the most popular browsers (Firefox, Chrome, Safari, and unfortunately IE 7, 8, 9 & 10)
  4. CSS & HTML validates nicely in W3C validator
  5. The content of the website looks good if you try to print. (a print.css may be needed)
  6. The website looks good even for those who have Javascript off-enabled
  7. Line-length is set so it's easy to read.
  8. The combinations of fonts used look good and complement each other.
  9. Icons and Touch objects are large and easy to press on the phone/tablet
  10. The 404 page is optimized to reduce the number of dropouts.


Secure website


  1. For WordPress: The complete wordpress security guide is completed.
  2. Tools like Pingdom are installed correctly so you know if the website goes down.
  3. The hosting environment is secured and there is no sign that the webhotel you have chosen is vulnerable
  4. Frequent back-ups are scheduled
  5. An extra back-up of the finished side is saved in safe space
  6. Passwords and other sensitive information are saved in a secure database.
  7. If resources are available, penetration tests have been carried out before the website leaves any. staging area
  8. Back-up recovery has been tested and works properly.
  9. SSL is used, unless there is a good reason not to use it..


web analysis


  1. Google Analytics has been implemented and collects data
  2. If possible, relevant IP addresses (e.g. to the office) have been excluded from the collection of GA
  3. Targets & Flows have been created and defined in GA
  4. Google Webmaster Tools and Google Analytics have synced and share data
  5. Google Analytics and Google Adwords have synced and share data
  6. Heat maps and similar analysis tools have been installed and collect data


laws and rules around websites

Laws & Regulations

  1. Information about which cookies are used is available
  2. Information on how personal data is processed is available if this is collected
  3. All licenses for graphics or images, for example, are saved.
  4. Image copyright Graphic Copyright, Images, etc. has been "praised" (credit)
  5. No copyright laws are broken, full control of rights, etc.




  1. Get feedback from, for example, to find out how your website is perceived by the visitor
  2. Check out that color contrasts work for the visitor and that all text is readable and pleasant to the eye
  3. Key features, such as forms, also work for those who have deactivated Javascript.
  4. Does each side have a clear goal – why should you visit that particular side?
  5. contact information and company information are available easily
  6. Landing pages are used and optimized
  7. A content strategy is ready to use
  8. After a completed form, the sender should be routed to a thank you page, where you can present relevant products or relevant articles/content
  9. After a completed form, the sender should receive a thank you email confirming that the message has been received and when they are expected to receive a reply.
  10. Use ARIA Landmark Roles to improve website availability
  11. Forms work, have relevant labels and save/send the information correctly.
  12. Load/stress testing has been carried out and the website has stood stool.
  13. Key user journeys, visitor's path to your business goals, is tested by external & independent persons
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